The key to increasing customers & business for your dental services is twofold:
You need traffic, and you need the RIGHT traffic.
So, how the heck do you do that?
It’s done with low-competition keywords in your niche.
It needs a strategized approach to find the right keywords with the right intent, and then it needs the right content to rank in Google organically (free).
How It Works
Generally, a dental business will go head-on after a certain keyword phrase, which is usually very competitive.
They’ll go directly after “dentist” when they should go after the keyword phrases people search for before they know they need a dentist.
The problem with targeting the obvious keywords like “dentist near me” is that you’ll never be in the top 10 because there are thousands of dentists in the U.S, or you might buy ads with that phrase and pay an arm and a leg per click!
This ‘other’ way works much better…
Can you guess what somebody needs based strictly on their search?
Instead of going directly after “dentist” and fighting all the other dentists in the country, go after terms around your business like “smelly tooth,” which indicates that somebody has a lot of plaque and tartar buildup, and point them to your services or an affiliate offer.
Google Has a Job & You Do Too
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Google’s job is to show the most relevant search back to the user and to sell advertising.
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If you looked up a recipe for roast beef but it gave you back a book on gardening, you’d take your business elsewhere.
Think about it: Google needs to take a search query, scour the web, and show the best results.
What Works Well
Making helpful content around the subject will help Google know what your site is about. It will help you rank because it makes their job easier.
The easier we make Google’s job, the better you rank in search!
Content that meets the demand of someone’s search that is aligned with the right offer can make you a lot of money.
Let’s look at what Crest, the popular toothpaste brand, is doing. It is the same thing.
They make content around the topic of toothpaste that pulls in the right traffic.
Looking at the example above for the keyword “gum detoxify,” do you think the 2,000 people searching that every month might be interested in buying gum-detoxifying toothpaste?
Yeah… I think so, too!
And it looks like that one keyword on one page is getting them 1,271 visitors per month!
I honestly wonder if the search traffic data caused them to create this toothpaste!
This is one big way they’re making money; you can do it too!
Instead of having a website with little to no content and paying a ton of money per click on advertising to Google, you could have a website with lots of helpful content that gets organic traffic from searches.
So, instead of pumping money into an ad that may or may not get you the business, your website can be grown into an asset that doesn’t cost you money but makes you money.
How Ads Work and Why They Can Be Expensive
Going after “dentist near me” with an ad/lead service is why leads cost what they cost because it is simply supply and demand, and advertising platforms operate on a live bidding system.
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The more demand there is for something, the higher the price.
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The more ads targeting a given keyword phrase, the more expensive.
“dentist near me” averages $9.28 PER CLICK.
To get 100 people to your business, you could easily spend $1,000!
The less people targeting the keywords, the cheaper it is. And yes… you can find even cheaper keywords for cents on the dollar if you have to.
Let me show you a real-world example from a website that I operate.
The site below was built using a carefully researched keyword strategy, with content that was created with human-prompted AI content.
If you’re interested in search engine optimization and content for your dental website, click here